In order to show their social status, China's rich people tend to choose those well-known brands, mainly including the historic French fashion and high-priced watches. Thus, Louis Vuitton, Chanel, Dior and Lacoste are the most recognizable fashion and accessories brands. Rolex, Omega, Cartier, Vacheron Constantin, Breitling are among the most well-known brands in the field of watches.
Russians like to buy luxury goods, which is why boutiques of all the world's leading brands will recruit a Russian-speaking staff.
There is a well-known hobby for Russian women, that is to buy jewelry, especially rings, and necklaces. In the past six months, their average jewelry purchases amount is up to 1.3, on average the affluent should spend a ring on 7404 U.S. dollars. The brand's reputation and production process are the two major factors that they care most. Bulgari, Cartier and Tiffany are the most popular ones.