Prada is also publishing its book! This luxurious 708-pages book is designed by Miuccia Prada and Patrizio Bertelli and designer Michael Rock and Sung Joong Kin's New York design company. The book is divided into two parts, internal and external and internal. The internal part includes Prada history, design and production process while the external part is some movements that Prada products in the business and cultural circles.
The book has a great to deal with architects Rem Koolhaas. It was him that has brought "Epicenter" flagship store for Prada. In addition, the book also contains Prada men's and women's ad images since 1987. Prada's book is currently sold in the Prada stores. You can also order it on the Prada official website and it is priced at 100 euros.
Many luxury brands will send an accompanied product pictures on a quarterly basis in order to provide to the media and the procurement persons. Most of the domestic brands will add the introduction of the enterprise, brand strength and leadership of speech sort of routine "advertisement" when printing this exquisite little books. But once out of the show, you will be able to see the trash. "Prada" is exactly the same with the above-mentioned brochures. However, it means more and values more with the excessively high price.
Nowdays, the modern times witness a period that more and more fashion magazines are drawing back. However, Prada and Gucci chose to publish its book in this period. Anyway, we hope it a success in the near feture.